The global VR industry is expected to earn $7 billion this year. But the industry have a problem, chicken and egg problem, who is the bottleneck of the development of hardware and content, as well as high costs, the quality of the hardware and the content is not high, a vicious cycle. On the one hand, because there is not enough affordable headgear for consumers, it is hard for VR cinema producers to sell their work. On the other hand, the lack of high-quality, attractive content will also leave hardware developers unable to find a foothold to promote their high-end hardware products to consumers.
In the expert opinion, offline VR games can let users in the case of not to buy special equipment, VR games, it can fill in the short term chicken and egg problem", the contradiction between the hardware and content. In China, the number of existing VR experience centers is expected to reach 12,000, although it is difficult to make a profit.
Offline experience has become an important avenue for the education VR consumer market. "These VR experience centers can accelerate the development of the whole VR cinema industry, explained, an analyst at iResearch, a research firm in China.
Although the virtual reality cinema is still in the early stage of development, it has been changeable and diversified in layout and design. In yuecheng tech's cafe, it's a one-piece desk chair, where you can sit down and try out their VR devices for free. Yucheng tech's second movie theater decoration is different. It sits in a warehouse e-retailer, where tickets are purchased for $5 to $12 a day (about 33 to 80 yuan) and prices change over time. A selection of four to five works a week to show to consumers.
Amsterdam, the Netherlands, has a very different style of cinema, with 20 or so seats, in luxury bars or lounges. The Dutch VR theater is the world's first VR cinema. In January this year, from the public relations consulting industry to the VR industry. In Amsterdam, the VR theater charges $10.50 per half-hour.
The x-cube in Shanghai is also very different. The company just opened last month. There are seven VR theaters, located in an ordinary cinema. Each consumer watches a film for $3 to $4.50
These theaters face the same problem - how to find the most appropriate pricing model. Much depends on outside investment. In addition to the cinema's business, yuecheng technology has made an undisclosed sum of money from advertising firm Digitop. Hyatt is also trying to develop its own content, including a social virtual reality app.